Strategically conceived to be the centerpiece of the 2009 Aspen Hybrid All-Digital Launch, this mini-site was directed and designed by me. I designed the user interaction by taking cues from the science field through through the use of the periodic table metaphor. With heavy video and CGI this site acts as the sole point of discovery for all Aspen Hybrid customers. Using dark colors to emphasize the luxury and technology aspects of the vehicle the hybritologist (through the eyes of HV-9, a combination between video camera and hummingbird) takes the user on an engaging exploration of the vehicle, its features, and its benefits

Role: UX/UI, Art Direction

Video: Click Additional Info below