Unilever Promise SuperShots
Sometimes a good idea starts with a sketch! Unilever's Promise SuperShots is a fruit and yogurt based drink that lowers the risk of heart disease. The campaign is entitled "Add Life" and it involved adding more life, vitality, and time to one's current life. This Rich Media concept involves the use of a page take-over. On the left is the original concept sketch from a brainstorming meeting and on the right the execution visually. Concepted and directed by me, this ad really made a "splash" with the client.
Role: Art Direction, Ideation