Originally slated as a short viral clip to help couples improve their relationship, The Couple's Experiment became a full-fledged mini-site due to successful pitching & concepting that exceeded client expectations. This project involved rigorous video shoot planning and design to accommodate a complex storytelling mechanism that allows the viewer to see both character's point of view as they are interacting with the experience. Duties involved ideation, design direction, storyline development, actor management and creative direction.

Role: UX/UI, Creative Direction, Talent Scouting, Location Scouting

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