Mercury Vehicles Site Redesign
I Designed and directed the creation of the web site and rich media throughout the site through analysis of the brand's target audience and style increasing the J.D. Power and Associates 2006 Manufacturer Web Site Evaluation Study rating from second to last in 2005 to top 10 status. This exceeded client expectation I worked closely with information architects to ensure optimal usability and implemented such findings. I also conducted a full vehicle photo shoot (Davo Photo) and supervised the production of vehicle feature animations (in-house flash) as well as directed and story boarded the cg animations for the vehicle features (Burrows, London, UK).
Role: Art Direction, UI Design, Brand Continuity