With the 2005 launch of the Mercury Milan, Mercury Vehicles also launched a campaign to sponsor independent film and many other style-related venues. I was tasked with teh responsability of creating a a hub for all the different events and venues that surrounded the launch of the Mercury Milan. The answer was clear to me - create an interactive world where the Milan would be the centerpiece and everything tied in with the vehicle. For example, in the style section, one can read different style related articles and each is tied in with the Milan somehow. All the artwork was created by me. The construction of Milan World was also overseen by me as a vendor was building it.
Role: UX/UI, Brand Continuity, Art Direction, Visual Design, Vendor Mangement