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Mercury Milan Teaser


Before the launch of the 2005 Mercury Milan, and to wet the appetites of potential buyers, the Milan Microsite was created. The site had information about the all-new, soon to be released Milan, along with images and color guides. To capture the imagination and attention of the audience, the navigation is very fluid taking on a theme of color swatches that one uses to decide which color is right for them. This popular motif is used as a navigational element as well as a visual style

Role: UX/UI, Brand Continuity, Art Direction, Visual Design

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