Before the launch of the 2005 Mercury Milan, and to wet the appetites of potential buyers, the Milan Microsite was created. The site had information about the all-new, soon to be released Milan, along with images and color guides. To capture the imagination and attention of the audience, the navigation is very fluid taking on a theme of color swatches that one uses to decide which color is right for them. This popular motif is used as a navigational element as well as a visual style

Role: UX/UI, Brand Continuity, Art Direction, Visual Design