“Another Day” gets inside the head of a Sebring Convertible owner. Almost literally. We follow her through her day and her stream of consciousness and see how the vehicle is an integral part of her life. A slick meshing of CGI, motion graphics and a Flash interface, “Another Day” is also a one-of-a-kind product in its own right. While focusing more on the emotional aspect of owning Sebring Convertible, we were able to show it off in ways we never have before. Conceived and Art Directed by me for Organic Inc. Winner of Dope Award and Adobe Site of the Day (Sep 20th, 2007)

Role: Art Direction, Visual Design, UX/UI, Vendor Management