To further engage the consciousness of media buyers, 140 Proof reached out to various advertising and trade publications where advertorials and cover wraps were placed. I also designed a new t-shirt that was given away to all who read the ad. It was a huge success. Lastly, we developed an outdoor campaign that ran, strategically, around large media buying agencies and had specific messages for media buyers.
Role: Creative Direction, Visual/Graphic/Print Design, 3D Modeling